For many years, the Sunday newspaper has been my trusted source of book review. The review of the top 10 best selling books this week did not appeal to my usual choice. My usual choice of authors are Tom Clancy, Andy McNab, Dan Brown, Robert Ludlum and John Grisham. However, non of them made it to the list. I am sure at least one of these authors have got a novel just published. As usual, I turned to my internet junkie wife for advise on how I can find a new book publish by those favourite authors of mine. She turned to me and gave a sarcastic reply. "Don't you know that many publishers are turning to social media for promotional activities?"
In an article published by Jamieson 2013, readers and publishers relied on third parties such as local bookstore or literacy festival in the past, to provide book reviews. Today, publishers are exploring new ways to engage readers and convince them to buy a book. The use of Youtube and social media are some of the most preferred promotional tools use by them.
Publishers today, train staff and employ production companies to create regular content such a book trailers and author interview on Youtube video.
Youtube analytics are found under Insights, and it go beyond telling how many people have viewed your videos. Another important aspect is their tools. It tells you where people are viewing from, the demographics of who is watching your book trailer or author interview and the regional results. Youtube also shows you how to keep your audiences' attention second by second. This is important information to help you create better videos next time. According to Adler & Sillars (2010, Pg. 249), the most important benefit of Youtube compared to other social media sites, is the size of the audience. If you want to get notice or have a viral campaign, Youtube is where you should be.
There is very little doubt that Social media is very much a part of our society and is changing the way we live, learn and work. Social media is playing an active role in the publishing industry by allowing publishers and authors to engage readers directly.
Social media connections, reshape the way we communicate and the way decision are made about which product to buy. When a book is published in the past, readers have no idea how the book is doing when it started selling in stores. Social media today, provide an avenue for publishers to provide exact and immediate sales number real time to target readers. These numbers help influence the decision making process of a target reader.
Another important aspect is credibility of the review. Social media are places that people go to talk to their friends or acquaintances. Because "word or mouth" and opinion are usually not tied to any monetary benefits, they are rated to be the most credible source of information. As product and brand information from social network is increasingly perceived as more credible, traditional forms of mass messaging becomes relatively less credible (Sheehan 2010, Pg. 109). Social media allows for interactions between publishers and readers. Comments and reviews whether positive or negative allow target readers to form their own opinion without much restrictions.
If you are looking for a good read next time, don't wait for the reviews on the Sunday paper. You now have Youtube and social media to rely on.Publishers today, train staff and employ production companies to create regular content such a book trailers and author interview on Youtube video.
There is very little doubt that Social media is very much a part of our society and is changing the way we live, learn and work. Social media is playing an active role in the publishing industry by allowing publishers and authors to engage readers directly.
Social media connections, reshape the way we communicate and the way decision are made about which product to buy. When a book is published in the past, readers have no idea how the book is doing when it started selling in stores. Social media today, provide an avenue for publishers to provide exact and immediate sales number real time to target readers. These numbers help influence the decision making process of a target reader.
Another important aspect is credibility of the review. Social media are places that people go to talk to their friends or acquaintances. Because "word or mouth" and opinion are usually not tied to any monetary benefits, they are rated to be the most credible source of information. As product and brand information from social network is increasingly perceived as more credible, traditional forms of mass messaging becomes relatively less credible (Sheehan 2010, Pg. 109). Social media allows for interactions between publishers and readers. Comments and reviews whether positive or negative allow target readers to form their own opinion without much restrictions.
References:
Jamieson, A 2013, New chapter for publishers and the online quest for readers, viewed 20 February 2013, <http://www.crikey.com.au/2013/02/08/new-chapter-for-publishers-and-the-online-quest-for-readers/>
Image resource : <https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI86_aT2kpDhyphenhyphennrZvnYm-NBGsJ6VFet77Qvy_tYUmbfh8Mh9BS3u6w2Q__qN75Yij32G6BD8rB2e2ED0mLh5A2qMxaGX8gUaH2KtqqA7zaSeD2ZKeYF68ILJH8YepNvwuxHfHyRQc1NMgw/s1600/thelightsomelife2.jpg>
Adler, L & Sillars, R 2010, Linked photographers' guide to online marketing and social media, Course Technology / Cengage Learning, Boston, MA
Image resource : <http://contest.is/wp-content/uploads/2012/12/daymond_fb.png>
Sheehan, Brian 2010, Online Marketing, AVA Publishing SA, Lausanne, Switzerland
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